Site Navigation

Fair & Lovely face cream was launched in Kenya in 1993. Meeting your need for a clear, gentle and flawless complexion it is the No. 1 fairness cream.

The world's no.1 fairness cream

Fair & Lovely with Nutririch has a triple action formula

The new Nutririch formulation contains natural milk proteins which is a skin nourishing ingredient that keeps your skin soft, smooth and supple with a radiant glow. It provides your skin with a natural special fairness vitamin (B3) that keeps the melanin in your skin evenly dispersed to give the skin an even tone bringing out a youthful complexion gently and safely. 

The Triple Sunscreen system protects the skin against harmful ultra violet sun rays ( UVA and UVB ) which cause dark blemishes and ageing. Fair & Lovely contains a double moisture (humictant) that keeps your skin well moisturised preventing the skin from feeling dry and cracking. Fair & Lovely works in just 4 weeks leaving your skin with a new smooth radiance. Fair & Lovely is easily absorbed, softening and smoothing your skin. Fair & Lovely contains a unique matt finish that leaves your face shine - free; no matter the time of day.

Beauty tips 

Understanding your skin: 

  • Your skin lives and breathes just like any organ. The skin is layered in 6 key layers that contain cells. Within these cells is a substance called melanin, a darkening pigment that determines your skin colour. The melanin in your skin has a natural function; the more you disperse the fairer your skin tone
  • The skin being exposed to the exterior makes it easy to be looked after. It is easily cleansed, adored and admired. Pollutants, extremes of temperature, wind, dryness, scorching rays of the sun, ultraviolet light, chemical, toxins, poisons, micro-organisms and trauma affect your skin tone. Use Fair & Lovely to protect your skin from these harsh conditions and ensure your skin remains radiant all day           

Personal care

Our personal care brands are recognised and respected around the world. They help consumers to look good and feel good and get more out of life.

  • Our personal care brands

Get in touch

If you would like to get in touch with us regarding a product, please send your remarks or concerns to