Pioneering excellence
Unilever was the first company to commercially produce margarine in Kenya in 1955, through its strategic partner East Africa Industries.
Over the last fifty years Blue Band has grown to be a household name and is currently used by over 2.3 million households in Kenya annually.
Healthy & convenient
Through our knowledge of nutrition, we have remained at the forefront of making sure that we continually provide Kenyan households with the required daily nutritional intake through Blue Band on bread. Having being fortified with vitamins A, B1, B2 and D this makes Blue Band a healthy and convenient source of nutrition that will ensure that your family gets to grow up strong and healthy.
In keeping with changing consumer needs and Unilevers Global brand alignment program dubbed ‘brand focus’, Blue Band was revamped and relaunched in new pack graphics that was aimed at taking the brand to an entirely new level by bringing in a fresh new look that would reignite consumers interest in the brand. This was supported with new communication. The campaign dubbed ‘No B without BB’ was aimed at creating the link of Blue Band and bread strongly. The campaign was run on TV, radio, press and outdoor.
The same campaign was taken to over 800 schools nationally, however, unlike the tv campaign, this was conducted via story telling leveraging a new addition to the Blue Band family – Captain Blue Band and his team vitaforce team. The story was a huge hit with kids and due to the success of the above; it was consequently translated into a computer game that was equally loved by all, young and old alike.
In 2005 as part of Blue Bands Golden Jubilee prices of Blue Band were dropped by an average 15%.
The prices drop follows an investment in a Shs 40 million production line in the Blue Band factory that has improved efficiency resulting in savings in the manufacturing process, which is being passed onto the consumer. The line was officially commissioned by Hon Dr Kituyi, minister for Trade and Industry.
The decision to reward our loyal Blue Band consumers was a direct result of improved production costs and operational efficiencies implemented since 2000, with the introduction of Total Productive Manufacturing.
Marathon sponsorship
Blue Band was a key supporter of the Standard Chartered Nairobi International Marathon for two years from 2003 and 2004.
Why the marathon
- Unilever world-wide supports marathons
- London Marathon with Flora Margarine
- New York Marathon with Flora Margarine
- Marathons promote a healthy lifestyle
- This is in line with our some of our brands positioning
- Flora Margarine : Heart Health
- BBM Margarine : Energy/Nutrition (Family Happiness)
- Part of Unilever’s Corporate Social Responsibility
- Give back to the society
Why sponsor through Blue Band?
- BBM is an essential source of energy and nutrition
- You need to be healthy and strong to run a marathon … and BBM provides just that!
Health & nutrition
You can use BlueBand GoodStart:
- To add taste to food when cooked.
- To spread on bread for a delicious taste
